A collaboration can make or break you.

If you are trying to build a business on social media, sooner or later, a possibility for collaboration with others will probably present itself. This is great since a collaboration with another social media personality might bring more people to your site. But even so, don’t collaborate with people without making sure that it will be worth your time.

Finding the right partners may take some time. It is part of the time-consuming processes I talked about in this post about things that nobody tells you about building social media businesses.

1. Is the collaboration topic relevant to you?

If you feel that the possible topic for your collaboration is not what your site is all about, feel free to say no to the possibility. Or, perhaps you can suggest another topic that will benefit you and your audience more.

In any case, a topic that has nothing to do with your niche will only confuse your audience.

In addition, you might find yourself listening to someone who is constantly coming up with new topics. Brainstorming is great -don’t get me wrong! However, at some point, you cannot keep brainstorming for more ideas. For a collaboration to be profitable for you, something must be completed. And if you just keep listing potential topics, you’ll never finish anything.

2. Do you both agree with the expectations?

Make sure that the potential collaboration partner has somewhat similar goals for their social media posts as you have. For example, suppose you try to build a profitable business and collaborate with a hobby blogger. In that case, you might end up with an unprofessional-looking product that you wouldn’t want your name associated with.

Of course, even professionals have significantly different visions and standards, so before agreeing to anything, make sure that you both agree on the expectations.

3. Are you both equally prepared?

All of us are late and unprepared at times. Sometimes life gets in the way. That’s normal.

However, if you plan on collaborating with someone who is always late for your meetings, is not prepared, has not completed their tasks, etc., you may want to reconsider taking part in this particular project.

4. What are your reasons for this collaboration?

Are you looking to collaborate with “anybody” to gain confidence? Are you looking to collaborate to get more experiences? Or are you looking to collaborate to grow your business (make more money or grow your audience, or whatever)?

No matter what your reasons are, make sure that you know them. AND. Make sure that your collaboration partner understands them. This will help prevent disappointments.

Learn by doing

A collaboration is a true learn-by-doing experience. Therefore, you’ll get better every time, and successful collaboration can be a lot of fun! So have fun learning!

Disclaimer: This is not a sponsored post. I am writing from my own experience and my own point of view. The opinions expressed in this post are subjective. These are tips for a situation where you haven’t yet signed or promised anything. If you already have a written or verbal agreement, please, contact a legal expert for advice.